Here is an overview of
our company
Create lightning-fast applications by cutting costs and scaling with ease - companies
We're a performance marketing team obsessed with proof.
Wave Marketing was built on one idea: every pound of ad spend should be able to explain itself. That means data-led decisions, certified specialists, and reporting you can check yourself.
13+ years of getting closer to the number that matters.
Wave Marketing grew out of over a decade of hands-on performance marketing — inside Google, across leading UK agencies, and managing multi-million-pound budgets as a Performance Director for Social and PPC.
That background — paired with a mathematical engineering degree — is why the agency leans so heavily on automation, forecasting and account audits instead of guesswork. We founded Wave to bring that same rigour to more brands, not just the ones with global media budgets.
The path so far
A rough shape, not a precise scale — the milestones are what matter here.
How we think about the work
The principles behind every account, whatever the platform.
Audit before you spend
We score every channel — SEO, Paid Social, Paid Search, Programmatic, MarTech — before recommending where budget goes, using a nascent-to-mature scoring framework rather than a hunch.
Forecast the peaks
Black Friday, Christmas, Ramadan — every major trading window gets modelled against prior years so budget lands ahead of demand, not scrambling to catch up.
Automate the repeatable
DSA adoption, dynamic pricing feeds, cookieless tracking — automation handles the repeatable work so time goes into strategy and creative, not manual uploads.
Report what you'd calculate
Standardised UTMs and a fixed reporting cadence mean the numbers you see match what you'd get pulling the raw data yourself.
Stay certified, not stale
Platforms change constantly. Certifications get renewed, not just earned once and forgotten.
Fit how you work
Embedded alongside your internal team, or running fully standalone — the structure adapts to you, not the other way round.
How an engagement actually runs
The same five steps on every account, so nothing gets missed.
Audit
We score every channel you're active on — and a few you might not be — against current performance and future potential, so the starting point is a number, not an opinion.
Strategy
Budget, seasonality plan and KPIs get set based on what the audit actually found, not a generic template applied to every client.
Launch
Campaigns are built and QA'd across every relevant platform before a single pound is spent live.
Optimise
Automation, creative testing and bid management run continuously through the campaign lifecycle, not as a quarterly check-in.
Report
Transparent, standardised reporting on a fixed cadence — the same numbers you'd calculate yourself from the raw platform data.
Certified across the stack
Kept current, so strategy is never running on last year's playbook.
Who's behind it
Founder & Performance Director
13+ years in performance marketingBackground spans Google, leading UK agencies, and directing multi-million-pound Social & PPC budgets for global teams. Mathematical engineering training shapes the automation-first, forecast-led approach behind every Wave account. (Update this paragraph with your preferred name and bio details before publishing.)
Let's make some waves.
Tell us what you're trying to grow — we'll tell you honestly whether we're the right fit.
