Performance marketing that actually moves revenue.
We plan, build and scale PPC and paid social campaigns for brands who want proof, not promises — from Black Friday spikes to always-on growth.
BRANDS WE'VE PLANNED, BUILT AND SCALED CAMPAIGNS FOR
Why brands choose Wave
Four things that stay true on every account, big or small.
Data-led, not guess-led
Every decision traces back to a number — forecast, test result, or account audit score.
Certified team
Current Google, Meta and Pinterest certifications, kept up to date as platforms change.
Transparent reporting
Standardised UTMs and dashboards, so you always know exactly where budget is going.
Senior hands-on
13+ years of senior performance marketing experience actually running your accounts.
What we do
Seven disciplines, one team — built to work together instead of in silos.
Paid Search
Google Ads Search built on automation and DSA adoption, tuned for revenue.
- Full-funnel Search & DSA builds
- Automation & bid-strategy audits
- Budget pacing around real seasonality
Paid Social
Meta, Pinterest, TikTok and beyond — media planning that scales without losing efficiency.
- Media planning & buying across Meta/Pinterest
- Native-feeling creative, incl. TikTok Spark Ads
- Always-on and Surge campaign management
Retail & Marketplace
Omnichannel placement strategy across major retail partners.
- Marketplace & retail-partner placement
- Peak-trading playbooks
- Dynamic pricing feeds across ad formats
Automation & Data
Custom tooling and reporting that keeps every campaign accountable.
- Custom automation tooling & dashboards
- UTM discipline & cookieless tracking
- Standardised reporting cadence
Seasonality & Forecasting
Demand modelling so budget lands ahead of peak, not behind it.
- Indexed search & category demand modelling
- Black Friday, Christmas & Ramadan playbooks
- Meta Surge campaigns for demand spikes
Account Audits
A scored framework across every channel — nascent through mature.
- Channel-by-channel potential scoring
- Current vs. future opportunity mapping
- Prioritised roadmap, not just a report
Creative & Dynamic Feeds
Pricing and creative that update in real time across every asset.
- Dynamic pricing feeds across formats
- Personalised, market-aware creative
- Consistent brand messaging at scale
How we work
The same five steps on every account, so nothing gets missed.
Audit
Score every channel — SEO, Paid Social, Paid Search, Programmatic, MarTech — against a nascent-to-mature framework.
Strategy
Set budget, seasonality plan and KPIs based on what the audit actually found.
Launch
Build and QA campaigns across every platform before a single pound is spent.
Optimise
Automation, creative testing and bid management running continuously, not quarterly.
Report
Transparent, standardised reporting every cycle — the same numbers you'd calculate yourself.
Case studies
A sample of the campaigns behind those numbers.
Lenovo EMEA
Spearheaded PPC strategy across a £7M quarterly budget, with cookieless tracking for privacy compliance.
JD Sports
Launched Google Beacon Beta to sync online and offline sales insight, standardising optimisation group-wide.
Virgin Atlantic
Built a TikTok Spark Ads strategy leaning on native-feeling creative for a broader, authentic audience.
Kimberly-Clark & Benecol
Boosted engagement using Meta data and stood up dynamic social creative testing for international expansion.
Order YOYO
Led SEM as automated Google Ads rolled out across 5,000+ restaurant partners.
TalkTalk Business
Transformed lead generation strategy across PPC and social, opening revenue paths beyond the core funnel.
Google — Travel
Focused on the top 20 travel clients, driving DSA and automation adoption across the book.
Volkswagen
Rolled out real-time dynamic pricing across ad assets, tailoring offers to market and improving CTR.
We plan for peak before it happens.
Every major trading window — Black Friday, Cyber Monday, Boxing Day — gets modelled against prior years so budget lands ahead of demand, not behind it.
- Demand forecasting from indexed search & category data
- Meta Surge campaigns to double day-on-day sales without leaking spend
- Playbooks built for Black Friday, Christmas and Ramadan trading
📈 Your seasonality chart goes here
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What clients say
Placeholder quotes — swap these for real feedback before publishing.
"Add a short quote here about the result Wave delivered and what it was like to work together."
"Add a second testimonial — ideally one that mentions a specific number or outcome."
"Add a third quote here. Real quotes will always outperform placeholder copy."
"Add a fourth quote here — maybe from a different industry to show range."
Frequently asked questions
Still curious about something? Get in touch and ask directly.
Which platforms do you work across?
Google Ads (Search, PMax, DSA), Meta, Pinterest, TikTok, and programmatic/DSP placements, plus retail marketplace partners depending on the account.
Is there a minimum ad spend or contract length?
No fixed minimum — tell us your goals and current spend and we'll be straightforward about whether we're the right fit and what it would take.
How do you report on performance?
Standardised reporting on a set cadence, built on disciplined UTM tracking, so the numbers you see match what you could calculate yourself.
Do you work with our in-house team, or run things standalone?
Either. We've embedded alongside internal teams and also run accounts fully standalone — whichever setup suits how you work.
How do you plan for peak trading periods?
We model demand against prior years using indexed search and category data, then build a playbook and budget pacing plan ahead of the date — not during it.
Which industries have you worked in?
Retail, travel, telecoms, FMCG & beauty, technology, hospitality and food delivery, among others — see the case studies above for specifics.
Let's make some waves.
Tell us what you're trying to grow — we'll tell you honestly whether we're the right fit.
